Treatment
30 Minutes.
15+ Washes.*
A specialist resealing treatment developed to help preserve premium human hair — extensions, wigs and hairpieces — through repeated washing.
Durability
Designed to last beyond your next wash.
Current EX.FIX development testing has shown treatment performance continuing through 15+ washes on tested hair. Repeated wash-cycle observation sits at the centre of development, and final commercial validation is ongoing.
At around two washes per week, 15 washes is roughly seven weeks of washing — an illustration based on washing frequency, not a guaranteed calendar duration. Your normal conditioner and heat protectant can continue to be used; EX.FIX is designed to keep performing alongside a normal routine.
*Based on current EX.FIX development testing on treated human hair. Final commercial claim validation is ongoing.
Why it differs
Why premium human hair needs a different approach.
Whether you wear extensions, a wig or a hairpiece, the hair is detached from the scalp. It receives no ongoing natural replenishment, yet it is still washed, brushed, heated and worn — exposed to friction, UV and general wear. Hair in that position depends entirely on the care it is given, which is why dedicated, long-lasting maintenance matters.
The category
Professional hair extension resealing.
Resealing is a focused maintenance step rather than another every-wash product — a specialist treatment for premium human hair, applied in salon or at home, and judged on how long it keeps performing.
Protect
Designed to seal and support the hair surface so condition is held through washing and daily wear.
Restore
Being developed to smooth and condition tired human hair, improving softness, shine and manageability.
Extend
Intended to keep performing wash after wash, so premium human hair holds its condition for longer.
The ritual
Prepare. Seal. Reveal.
A focused 30-minute treatment ritual.
01
Prepare
The hair is cleansed and prepared so the treatment can be applied evenly.
02
Seal
EX.FIX is worked through the lengths, section by section, and left to process.
03
Reveal
The hair is rinsed and finished — softer, smoother and more manageable.
Development
Built through testing.
Development is ongoing. Treatments are applied to human hair and observed across repeated wash cycles, with paired strands compared side by side so changes in softness, smoothness and manageability can be assessed. The 15+ wash figure comes from those observations, and each round of testing informs the next refinement.
Paired strands
Treated and untreated lengths compared side by side.
Wash-cycle observation
Condition reviewed through 15+ successive washes.
Formulation refinement
Each round of testing informs the next iteration.
Application documentation
Professional application imagery to follow.
Formulation
Formulation with purpose.
EX.FIX is developed using high-performance cosmetic raw materials selected for what they contribute to worn human hair — surface smoothness, conditioning, flexibility and wash durability.
We don't build a formula around a hero ingredient. Materials are assessed individually, in combination and through repeated washing, so the finished treatment is judged on how it performs rather than how it reads on a label.
Sourced globally. Selected by function. Tested on extension hair.
Pathways
Professional and at-home.
Two independent pathways are being prepared. Availability for both is in development, and details will be confirmed as launch preparation continues.
Professional pathway
In salon
A salon-applied EX.FIX treatment for clients who prefer professional application. The partner network is in preparation.
At-home pathway
At home
A guided at-home treatment experience being developed as a standalone pathway, with full application guidance supplied at launch.